For roofers, plumbers, HVAC + more

More Calls.More Reviews.More Jobs.

Slate builds your website. Then a system texts back every missed call, gets you 5-star Google reviews and follows up with your past customers for a full year. We build it. It runs by itself. You don't touch a thing.

Book a Free Call Watch it work (6 min) (831) 230-8743
$297/month No setup fee No contracts Live in about 14 days

Example: a day on Slate

plumber near me
Bluewater PlumbingOpen 24 hours
5.0Plumber in Miami
CallWebsiteDirections
New call from GoogleSomeone found you on the map
Missed call? Texted back38 seconds later, they wait for you
New 5-star reviewReply posted for you
The mathWin back just over 2 missed calls a month and the $297 system pays for itself.for a typical plumber. Roofers and HVAC need between 1 and 2. Everything after that, plus the website, reviews and follow-up, is on top.
Under 1 min
Text back after a missed call
4 reminders
After every review ask, over 4 weeks
12 months
We stay in touch with every past customer
14 days
About 14 days from your form to live
How it works

Three steps. Your part is the first one.

Day 01. Fill out one form

Your business name, services, towns and photos. That's your whole part.

Next 14 days2. We build everything

Your website, Google profile, text-back, review requests and a year of follow-up.

Every day after3. It runs by itself

Missed calls get texted back, reviews stack up, past customers come back. You do the jobs.

Try it

Miss a call. See what happens.

One job for Mike, a roofer, in 3 steps. Tap a step or just watch. These are the real texts the system sends.

He is on a roof. 38 seconds later, the caller gets a text back. Mike gets the lead on his phone.

See it for my trade
RRRidgeline RoofingWhat the homeowner sees
SSarah K.Google review

Mike came out the same week, found the leak and fixed it. Fair price and he cleaned up.

Reply from the owner

Thank you, Sarah! Glad we could get that leak fixed fast.

What we hear on the first call

What contractors tell us.

Ads pour more water into a leaky bucket. We plug the holes first.

I miss too many calls when I'm on jobs.

Missed Call Text-Back. They get a text back in under a minute, and they wait for you.

I'm losing jobs to guys with more reviews.

5-Star Review System. Every customer gets asked, with 4 reminders over 4 weeks.

My website is old and doesn't work on phones.

Professional Website. Built to show up on Google and look great on any phone.

I keep my customers in my phone contacts.

Automated Follow-Up. Give us the list. We bring them back and get you reviews.

It's been peaks and valleys lately.

One full year of follow-up. Past customers hear from you and send their friends.

I paid an agency a fortune and got nothing.

$297/month, no setup fee, no contract. And you see every text, every lead and every review in one app on your phone, the day it happens. Nothing hides in a monthly report.

One system

What you get for $297 a month.

See how it works
Professional WebsiteA real website that works, not a template. Quote form and chat that go to your phone.
Missed Call Text-BackMiss a call and they get a text back in under a minute. A second text the next day.
5-Star Google Review SystemOne tap after a job. 4 reminders over 4 weeks. A reply on every review.
Automated Follow-UpA full year with every past customer. Referral asks and referral discounts.
Same month, two ways

One plumber. 30 days.
Without Slate and with Slate.

One plumber, about 29 calls and 12 jobs a month (calls, repeat customers and referrals). Same work. The only thing that changes is the system.

Without Slate
  • 18 missed callsNobody texts back. Most of them call the next plumber.
  • 12 finished jobs, 0 review asksBusy month, so nobody remembers to ask.
  • Past customers hear nothingNext time, they search Google again.
  • Your Google profile sits stillNo new reviews, no new posts.
  • What it adds up to: about $1,099 of work walks to the next plumber, 0 new reviewsAnd nobody tells you it happened.
With Slate
  • 18 missed calls, all texted backIn under a minute. About 8 to 9 turn into a conversation.
  • 12 review asks, about 6 new reviewsOne tap after each job. The reminders do the rest.
  • Past customers hear from youCheck-ins and referral asks, for a full year.
  • Your Google profile stays activeNew reviews with replies, plus automatic posts.
  • What it adds up to: about $1,099 in potential work*, 6 new reviewsThe system costs $297 a month. *97 conversations a year x $136 (the typical plumbing close rate times the typical job price), divided by 12.

Example plumber built from industry studies: 62% of calls missed (411 Locals), 45% of texts get a reply (Gartner), applied to the text-back, we count 1 in 2 asked customers leaving a review, to stay safe (BrightLocal measured 83%).

What a year can look like

What a strong year looks like.

Three example businesses, one strong year each, built from industry studies and our trade price table.

Swipe to see 3 trades

Plumbing Plumbing job photo

Bluewater Plumbing

4.978 Google reviews (example)

Plumber in Miami, Florida

A strong first year on the system
+70Google reviews8 to 78, past the 20 that 47% of people look for
97missed calls texted back and turned into conversations
$13,192potential work from the text-back alone*Reviews, website and follow-up are on top.
140review asks sent, one after every finished job, from every source
HVAC HVAC job photo

Coolside Heating & Air

4.958 Google reviews (example)

HVAC contractor in Dallas, Texas

A strong first year on the system
+50Google reviews8 to 58, past the 20 that 47% of people look for
69missed calls texted back and turned into conversations
$15,180potential work from the text-back alone*Reviews, website and follow-up are on top.
100review asks sent, one after every finished job, from every source
Landscaping Landscaping job photo

Greenline Landscaping

5.092 Google reviews (example)

Landscaper in Charlotte, North Carolina

A strong first year on the system
+84Google reviews8 to 92, past the 20 that 47% of people look for
167missed calls texted back and turned into conversations
$16,833potential work from the text-back alone*Reviews, website and follow-up are on top.
168review asks sent, one after every finished job, from every source

*Conversations x typical close rate x typical job price for the trade. Example businesses, not clients. An estimate, not a promise.

What is it worth to you?

Every missed call
has a price tag.

Pick your trade. Tell us how many missed calls the system turns into a conversation each year. See what that can be worth.

1per year
Not counted here, all on top:Leads from your website and chatNew Google reviews and repliesA full year of follow-up with past customers
Estimated potential work

This counts only the text-back. Website leads, new reviews and the year of follow-up are on top.

$0

in potential work per year. About $0 a month.

One saved call is worth about$0
Typical close rate for this trade0%
Job price used (a typical job, small repairs included)$0
Jobs per year at that rate0
Calls that pay for it0

An estimate, not money collected and not a promise. It uses the typical close rate for your trade and the typical market price for your trade.

See it for your business
47%of people won't use a business with fewer than 20 reviews.BrightLocal Local Consumer Review Survey 2026
83%of people who are asked for a review leave one.BrightLocal Local Consumer Review Survey 2026
62%of calls to small businesses go unanswered.411 Locals call study
45%of people answer a text. Only about 6% answer an email.Gartner
Get found on Google

They Google you
before they call you.

A homeowner with a $15,000 roof job sees 8 reviews and an old site. Then he sees the other guy: 40 reviews and a clean site. He calls the other guy. We build the profile and the site to make you the one he calls.

Google Business Profile, set up for youSetup and optimization included. It stays 100% yours.
Reviews that stack upEvery customer goes straight to your Google profile.
A profile that stays activeAutomatic Google Posts, posted for you.

How we get you found

Watch it work

See the whole system in 6 minutes.

We walk through one contractor's system, step by step: the website, the text-back, the reviews and the follow-up.

Turn your sound on

What contractors say

They run the business.
The system runs the rest.

All reviews

Swipe to see 3 contractors

"The missed call text-back is actually a lifesaver. I'm unavailable a lot throughout the day, the system texts back potential clients instantly."
DannyWindow and Door Repair
"I just run my business, they handle the rest. I have no idea how it works, I just know it works and I didn't have to do anything."
Mike R.HVAC Owner
"Slate Systems completely transformed our digital presence. They took our basic site and Google Business Profile to a whole new level. The missed call text-back ensures we never lose a lead."
Jason P.Plumbing Contractor
Book a free call

Stop losing jobs to missed calls, no reviews and a dead website.

We show you exactly how the system works for your trade. A short call with a real person. No pressure. If it is not a fit, we tell you. $297/month. No contracts.

Book a Free Call Or call (831) 230-8743