For roofers, plumbers, HVAC and every trade

More Calls.More Reviews.More Jobs.

Slate builds your website. Then a system texts back every missed call, gets you 5-star Google reviews and follows up with your past customers for a full year. We build it. It runs by itself. You don't touch a thing.

Book a Free Call Watch it work (6 min) (831) 230-8743
$297/month No setup fee No contracts Live in about 14 days
plumber near me
Bluewater PlumbingOpen 24 hours
5.0Plumber in Miami
CallWebsiteDirections
New call from GoogleSomeone found you on the map
Missed call? Texted back38 seconds later, they wait for you
New 5-star reviewReply posted for you
The mathJust over 2 saved calls a month pays for the whole systemfor a typical plumber. Roofers and HVAC need between 1 and 2. Everything after that, plus the website, reviews and follow-up, is on top.
<1 min
Text back after a missed call
4 asks
Review reminders over 4 weeks
12 months
Follow-up with every customer
~14 days
From onboarding form to live
How it works

Three steps. Your part is the first one.

Day 01. Fill out one form

Your business name, services, towns and photos. That's your whole part.

Next 14 days2. We build everything

Your website, Google profile, text-back, review requests and a year of follow-up.

Every day after3. It runs by itself

Missed calls get texted back, reviews stack up, past customers come back. You do the jobs.

Try it

Miss a call. See what happens.

A Tuesday for Mike, a roofer. These are the real texts the system sends. The names are examples.

  1. Tuesday, 10:12 AMMike is on a roof. His phone rings. He can't pick up.
  2. Friday, 4:30 PMThe job is done. Mike taps one button.
  3. The next weekThe review is up on Google, with a reply.
RRRidgeline RoofingText message, what the homeowner sees
Missed call, 10:12 AM
Hey, sorry I missed your call! What project can I help you with? Just text me back here and I'll get you a quote.
-Mike
Sent 38 seconds after the call. Thanks, Ridgeline Roofing
Hi! I have a leak over my garage. Can you look at it this week?
Sound familiar?

What contractors tell us
on the first call.

Ads pour more water into a leaky bucket. We plug the holes first.

I miss too many calls when I'm on jobs.

Missed Call Text-Back. They get a text back in under a minute, and they wait for you.

I'm losing jobs to guys with more reviews.

5-Star Review System. Every customer gets asked, with 4 reminders over 4 weeks.

My website is old and doesn't work on phones.

Professional Website. Built to show up on Google and look great on any phone.

I keep my customers in my phone contacts.

Automated Follow-Up. Give us the list. We bring them back and get you reviews.

It's been peaks and valleys lately.

One full year of follow-up. Past customers hear from you and send their friends.

I paid an agency a fortune and got nothing.

$297/month, no setup fee, no contract. And you see every text, every lead and every review in one app on your phone, the day it happens. Nothing hides in a monthly report.

One system

What you get for $297 a month.

See how it works
Professional WebsiteA real website that works, not a template. Quote form and chat that go to your phone.
Missed Call Text-BackMiss a call and they get a text back in under a minute. A second text the next day.
5-Star Google Review SystemOne tap after a job. 4 reminders over 4 weeks. A reply on every review.
Automated Follow-UpA full year with every past customer. Referral asks and referral discounts.
Same month, two ways

One plumber. 30 days.
Without Slate and with Slate.

Example month for a typical plumber, about 29 calls. Same calls, same jobs, same work. The only thing that changes is the system.

Without Slate
  • 8 missed callsNobody texts back. Most of them call the next plumber.
  • 12 finished jobs, 0 review asksBusy month, so nobody remembers to ask.
  • Past customers hear nothingNext time, they search Google again.
  • Your Google profile sits stillNo new reviews, no new posts.
  • What it adds up to: about $351 of work walks to the next plumber, 0 new reviewsAnd nobody tells you it happened.
With Slate
  • 8 missed calls, all texted backIn under a minute. About 2 to 3 turn into a conversation.
  • 12 review asks, about 2 new reviewsOne tap after each job. The reminders do the rest.
  • Past customers hear from youCheck-ins and referral asks, for a full year.
  • Your Google profile stays activeNew reviews with replies, plus automatic posts.
  • What it adds up to: about $351 in potential work*, 2 new reviewsThe system costs $297 a month. *31 conversations a year x $136 (the typical plumbing close rate times the typical job price), divided by 12. An example, not a promise.

Example numbers, set low on purpose: 27% of calls missed (Invoca home services data), 1 in 3 missed callers reply, 1 in 5 customers asked leave a review. Not a real client.

What a year can look like

Example math, set low on purpose.

Three example businesses. Industry data, numbers set low on purpose. Names and photos are examples.

Plumbing Plumbing job photo

Bluewater Plumbing

4.936 Google reviews

Plumber in Miami, Florida

Example business

Modeled first year on the system
+28Google reviews8 to 36, past the 20 that 47% of people look for
31missed calls texted back and turned into conversations
$4,216potential work from the text-back alone*Reviews, website and follow-up are on top.
140review asks sent, one after every finished job
HVAC HVAC job photo

Coolside Heating & Air

4.928 Google reviews

HVAC contractor in Dallas, Texas

Example business

Modeled first year on the system
+20Google reviews8 to 28, past the 20 that 47% of people look for
22missed calls texted back and turned into conversations
$4,840potential work from the text-back alone*Reviews, website and follow-up are on top.
100review asks sent, one after every finished job
Landscaping Landscaping job photo

Greenline Landscaping

5.041 Google reviews

Landscaper in Charlotte, North Carolina

Example business

Modeled first year on the system
+33Google reviews8 to 41, past the 20 that 47% of people look for
53missed calls texted back and turned into conversations
$5,342potential work from the text-back alone*Reviews, website and follow-up are on top.
168review asks sent, one after every finished job

Swipe to see 3 trades

Where these numbers come from
  • Calls a year: our own estimate for a typical small business in the trade. Close rate and job price: typical market numbers for the trade, from the same table our client reports use.
  • 27% of calls go unanswered: Invoca call data for home services. A small 2016 test found 62% (411 Locals), so we use the low end.
  • 1 in 3 missed callers reply to the text-back: our own assumption, set low on purpose.
  • 1 in 5 customers who are asked leave a review: our own assumption, set low on purpose. BrightLocal's 2026 survey found 83%.
  • Town pages: every Slate website is built with pages for the towns you serve. Google decides rankings, so we never promise a spot.
  • Some of these callers would have reached you anyway. We count them all because the text keeps them from dialing the next guy, so this part is a ceiling.
  • *Potential work is an estimate, on the low side. It is not money collected and not a promise. These are modeled examples, not real clients. Business names, cities and star ratings are made up for the example. Photos are from our demo sites.
What is it worth to you?

Every missed call
has a price tag.

Pick your trade. Tell us how many missed calls the system turns into a conversation each month. See what that can be worth.

1per year
Not counted here, all on top:Leads from your website and chatNew Google reviews and repliesA full year of follow-up with past customers
Estimated, on the low side

This counts only the text-back. Website leads, new reviews and the year of follow-up are on top.

$0

in potential work per year. About $0 a month.

One saved call is worth about$0
Typical close rate for this trade0%
Job price used (a typical job, small repairs included)$0
Jobs per year at that rate0
Saved calls a year that pay for the system0

This is an estimate, not money collected and not a promise. It uses the typical close rate for your trade and the typical market price for your trade. Your real numbers can be higher or lower.

See it for your business
47%of people won't use a business with fewer than 20 reviews.BrightLocal Local Consumer Review Survey 2026
74%only look at reviews from the last 3 months.BrightLocal Local Consumer Review Survey 2026
80%are likely to use a business that replies to all its reviews.BrightLocal Local Consumer Review Survey 2026
27%of calls to home-service businesses go unanswered.Invoca home services call data
Get found on Google

They Google you
before they call you.

A homeowner with a $15,000 roof job sees 8 reviews and an old site. Then he sees the other guy: 40 reviews and a clean site. He calls the other guy. We build the profile and the site to make you the one he calls.

Google Business Profile, set up for youSetup and optimization included. It stays 100% yours.
Reviews that stack upEvery customer goes straight to your Google profile.
A profile that stays activeAutomatic Google Posts, posted for you.

How we get you found

Watch it work

See the whole system in 6 minutes.

We walk through one contractor's system, step by step: the website, the text-back, the reviews and the follow-up.

Turn your sound on

What contractors say

They run the business.
The system runs the rest.

All reviews
"The missed call text-back is actually a lifesaver. I'm unavailable a lot throughout the day, the system texts back potential clients instantly."
DannyWindow and Door Repair
"I just run my business, they handle the rest. I have no idea how it works, I just know it works and I didn't have to do anything."
Mike R.HVAC Owner
"Slate Systems completely transformed our digital presence. They took our basic site and Google Business Profile to a whole new level. The missed call text-back ensures we never lose a lead."
Jason P.Plumbing Contractor
Book a free call

Stop losing jobs to missed calls, no reviews and a dead website.

We show you exactly how the system works for your trade. A short call with a real person. No pressure. If it is not a fit, we tell you. $297/month. No contracts.

Book a Free Call Or call (831) 230-8743